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A Better Normal: Branding Yourself or Your Small Business After Coronavirus

May 22, 2020
Branding Yourself with colored pencils forming a circle.
Global Wealth Advisors Round Logo.
Global Wealth Advisors Financial Planning and Wealth Management

As part of the ravages of COVID-19, many people lost their jobs or had their hours cut and are seeking new employment. Many small businesses have had to cut back dramatically or even shutter altogether. To help you reach a “better normal” once it’s possible to get back to work, now is a good time to update your personal brand, resume, and social media presence.

In this episode of 𝙔𝙤𝙪𝙧 𝙈𝙤𝙣𝙚𝙮 𝙈𝙤𝙢𝙚𝙣𝙩𝙪𝙢, host Tom Kennedy brings on GWA’s Director of Communications Pamela Engstrom to discuss how new grads and others can brand yourself or your small business. The show covers best practices for creating or updating your personal or business brand, discusses creating a professional appearance on online, and shares tips for social media marketing.

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Guest Bio: Pamela Engstrom, MA

Pamela joined Global Wealth Advisors in 2017 as the Director of Communications. She has worked in marketing and operations for over 15 years in the financial services, semiconductor, cybersecurity and wellness industries. Her work has been seen in Kiplinger, Investopedia, CNBC, Nasdaq, Yahoo Finance, and Yahoo News, and she has also appeared in Marketing Sherpa. She holds a Master of Arts in Communication, New Media and Marketing from Southern New Hampshire University with undergrad studies in communications and psychology.

Host Bio: Tom Kennedy, CFP®

Tom joined Global Wealth Advisors in our Houston, Texas office in 2018 and became a managing partner in 2021.  With over a dozen years of experience, he serves as our host of Your Money Momentum, a GWA podcast on financially related topics.  He graduated from the University of Colorado at Boulder with a Bachelor of Science in Finance and holds the CERTIFIED FINANCIAL PLANNER certification which is awarded by the Certified Financial Planner Board of Standards, Inc.  In a partnership between Columbia University’s Earth Institute and Alliance Bernstein, he also earned the Climate Change and Investment Academy Certificate.  In 2021 he was elected to serve on the board for United Against Human Trafficking where he assists the nonprofit with business planning, fundraising, and providing trafficking survivors with the financial skills necessary to reduce risk of revictimization.  He holds the FINRA Series 6, 7, 63 and 66 securities registrations with Commonwealth Financial Network®, Member FINRA/SIPC, a Registered Investment Advisor.

Music: PWISBYRuff

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