Determining what to invest in can be challenging for even the most seasoned investors. Get our free model portfolio guide and get a handle on your level of risk
When the market is relatively stable, the brain generally resides in a relaxed state. When the market is volatile, the brain elevates to a scared or even angry state. These elevated states make it difficult for investors to keep from inflating possible risks and dangers through a variety of cognitive biases.
Even savvy and experienced intelligent investors who have a good understanding of investing principles may begin to make rash decisions during periods of market volatility. Along with a variety of cost benefits of working with a professional financial advisor, one of their objectives is helping you manage these innate tendencies and behaviors.
There are many layers that help define the psychology behind risk-taking, risk-aversion, and investment behavior. These layers can include perceptions, intuition, personality, and emotions. Any combination of these characteristics can influence our level of risk-taking in some way. With a short assessment, you can get your risk number to see if your portfolio matches your risk tolerance.